Uno su mille ce la fa
social sciences • data visualization • editorial design
Presented in Behance Editorial selectionsA transmedia project started from a qualitative and quantitative analysis of the Italian singer Gianni Morandi's Facebook profile page that from 2015 became a cult for management and communication choices.
YEAR: 2015
TEAM: Marta Abruzzese, Giulia Beretta, Letizia Bernardelli, Alessia Bissolotti, Claudia Pazzaglia
Overview
At the end of 2015, Gianni Morandi became very active on Facebook: he started to post every day, and he answered almost every comment, even the mean one, with positive words. Multiple media, both traditional and digital, reported the news and that's where the project originated.
Brief
The aim of the project was to analyze in detail all the channels through which the news of Gianni Morandi was communicated, with the intent of understanding how the information was being conveyed and if there were any differeces related to the type or structure of the medium.
Output
The output is an enquiry book that visualizes a series of quantitative and qualitative data through diagrams, fluxes, and screenshots. The final part of the book presents the concept of a transmedia project based on the rumors about a hypothetical Gianni Morandi's social media manager.
TEAM: Marta Abruzzese, Giulia Beretta, Letizia Bernardelli, Alessia Bissolotti, Claudia Pazzaglia
YEAR: 2015