Uno su mille ce la fa

Gianni Morandi on Facebook

A transmedia project started from a qualitative and quantitative analysis of the Italian singer Gianni Morandi's Facebook profile page that from 2015 became a cult for management and communication choices.

More about the project



At the end of 2015, Gianni Morandi's became very active on Facebook: he started to post every day, and he answered almost every comment, even the mean one, with positive words. Multiple media, both traditional and digital, reported the news and that's where the project originated.

The output is an enquiry book that visualizes a series of quantitative and qualitative data through diagrams, fluxes, and screenshots. The final part of the book presents the concept of a transmedia project based on the rumors about a hypothetical Gianni Morandi's social media manager.